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EMELLO AW25 Collection

Emello redefines quiet luxury through a wardrobe of seasonless pieces
designed for the modern woman - a woman of substance who transitions through
many roles in her day, seeking to look polished yet effortless.

Our debut collection includes
refined knitwear matching sets and travel-ready layers in cashmere and lyocell,
designed to move with you from day to night, journey to destination.

Each piece is crafted in Europe in
small batches, uniting hand-finished detail with breathable fabrics for
enduring comfort.

From sculpted sweaters and wide-leg
trousers to versatile jackets and co-ords, Emello creates timeless staples that balance elegance with ease — elevated
pieces to return to again and again.

EMELLO AW25 Collection | ContentBrief

Deliverables:

•1x main feed reel styling an Emello look (minimum duration: one minute)

•1x series of IG stories (3 frames)

Primary CTA:

•Follow Emello and view the full collection on emello.com

Caption
Suggestions (created in your tone of voice)

•Get ready with me as I style new brand Emello! All pieces are crafted in Italy and Portugal and perfect for a woman of substance
who values both style and comfort.

•Emello is a new British luxury brand that is effortlessly stylish and endlessly
comfortable. Made in Italy and Portugal.

Tags and Crediting

#Emello and @emello_london must be double tap tagged

#EmelloPartner is preferred if you must refer to ‘ad’

You must be following @emello_london

All content must be submitted via the official upload form:
👉 Upload your content here:
https://airtable.com/appIUw5TmTTfAL6rx/pag6i8Wmm3VKsz6E3/form

Please note: Content not uploaded through this form will not qualify for commission or payout, regardless of posting status.

MOODBOARD and INSPIRATION

Link

Briefing Notes for Photography

Please shoot all content in natural light

Content to be shot in a clean location / nothing too busy in the
background

Content to be delivered in high res

Emello pieces should be the main focus of all content

You’re welcome to style with your own accessories (handbags, shoes, jewellery).

Please also shoot up close detail shots of the product – product
information found on website

If the selected garments are part of a matching set, the content must
include imagery of the full set styled together

Clothing must be steamed and wrinkle free

Please film at least one wide frame to ensure we can crop in

Please keep beauty fresh, glowing and minimal

Avoid terms like ‘loungewear’ or ‘active wear’

One Month Usage Rights

Emello granted permission to repurpose,
edit, and distribute the content across all brand channels including: email marketing, organic and paid
social media channels, PR, and website.

Additional Usage

Whitelisting paid advertising for 30 days - irrespective brand spend.

Next Steps:

Please ensure you have finished creating your account : https://affiliates.socialsnowball.io/auth/affiliate/signup

and then please reply to the email from us with your selected items.