We choose plant-based regenerated fibres such as Lyocell and Viscose for their exceptional softness, beautiful drape and lasting performance.

Made from natural wood pulp, these fibres have an incredibly smooth handle that feels luxurious against the skin whilst remaining naturally breathable and comfortable to wear throughout the day. Their fluidity creates an elegant silhouette, while their resilience helps them retain their shape and softness over time.

One of the qualities we value most is how beautifully these fabrics wear. With the right care, they continue to look and feel refined, maintaining their exceptional handle and becoming favourites you'll reach for again and again.

To help your fleece look and feel its best: 

- Always follow the care instructions on the garment label.

- Wash inside out on a delicate, cool cycle with similar colours. 

- Avoid fabric softeners and harsh detergents. 

- Dry naturally away from direct heat. 

- Wash only when necessary to preserve softness and reduce environmental impact. 

A note about our Brushed Lyocell Fleece

Our brushed Lyocell fleece is finished to create its exceptionally soft, warm handle.

During the first few wears and washes, fibre shedding is completely normal. This is a natural characteristic of brushed fabrics as excess surface fibres are released during the finishing process. A cool, gentle wash will help minimise shedding, which will naturally reduce over time.

With the right care, your fleece will maintain its exceptionally soft handle, retain its shape and become even more comfortable with every wear.

At Emello, we believe in creating knitwear that is timeless, luxurious, and made to be cherished for years. The following steps ensure your knitwear remains beautifully soft, resilient, and elegant season after season. 

Fabric Care :
- Follow the Label: Always follow the care label on each garment. Most Emello knitwear is Dry Clean Only to preserve the softness and shape of the fibres.

- Re-Wear Often: You don’t need to dry clean after every wear. Cashmere benefits from resting and airing between uses, so only clean when necessary.

- Layer Thoughtfully: Extend the life of your knitwear by wearing a light, breathable layer underneath. This acts as a discreet barrier, reducing direct contact with natural skin oils.

- Natural Pilling: Pilling is a normal characteristic of cashmere and a hallmark of authentic, natural fibres.

- Emello Cashmere Comb: Restore a smooth finish by gently gliding our knitwear comb over the fabric. Always work in one direction and avoid excessive pressure.

- Steaming: To remove light creases or refresh your knitwear, use a hand-held steamer on a low setting. Hold the steamer a short distance away to prevent saturation. Steaming also lifts fibres, keeping them soft and airy.

- Avoid Hanging: Always fold your cashmere. Hanging can cause the garment to lose its shape and stretch.

Stains and Emergency Care:
- Professional First: For significant stains, always take your knitwear to a trusted dry cleaner as soon as possible. Specialist solvents and techniques can often lift marks without damaging the fibres.

- At-Home Emergencies: If professional care isn’t immediately possible, gently blot (never rub) the stain with a clean, damp, lint-free cloth using cold water only.

- Avoid Harsh Products: Do not use detergents, stain removers, or bleach on cashmere, as these can permanently weaken the fibres.

- If a Thread Pulls: Do not cut the loose yarn. Instead, gently ease the surrounding fabric back into place with a blunt needle or crochet hook, pulling the thread through to the inside.

- Professional Repair: For larger snags, holes, we recommend a professional knitwear repair or reweaving service, often available through premium dry cleaners or restoration ateliers.

- Proactive Care: Addressing snags early prevents them from developing into bigger issues, extending the life of your knitwear.

Storage & Longevity:
- Protect with Care: When not in use, fold your knitwear and store it in an Emello cashmere storage bag. These breathable bags deter moths, shield from dust, and are ideal for both home storage and travel. (link to shop the storage bags)

- Cool, Dry Place: Avoid direct sunlight, damp environments, or sealed plastic bags, which can trap moisture.

- Travel Smart: Roll your knitwear gently in its storage bag when packing to prevent creases and protect it in transit.

At Emello, we believe in creating knitwear that is timeless, luxurious, and made to be cherished for years. The following steps ensure your knitwear remains beautifully soft, resilient, and elegant season after season. 

Fabric Care :
- Follow the Label: Always follow the care label on each garment. Most Emello knitwear is Dry Clean Only to preserve the softness and shape of the fibres.

- Re-Wear Often: You don’t need to dry clean after every wear. Cashmere benefits from resting and airing between uses, so only clean when necessary.

- Layer Thoughtfully: Extend the life of your knitwear by wearing a light, breathable layer underneath. This acts as a discreet barrier, reducing direct contact with natural skin oils.

- Natural Pilling: Pilling is a normal characteristic of cashmere and a hallmark of authentic, natural fibres.

- Emello Cashmere Comb: Restore a smooth finish by gently gliding our knitwear comb over the fabric. Always work in one direction and avoid excessive pressure. The Emello Cashmere Comb is available to shop at the bottom of the page.

- Steaming: To remove light creases or refresh your knitwear, use a hand-held steamer on a low setting. Hold the steamer a short distance away to prevent saturation. Steaming also lifts fibres, keeping them soft and airy.

- Avoid Hanging: Always fold your cashmere. Hanging can cause the garment to lose its shape and stretch.

Stains and Emergency Care:
- Professional First: For significant stains, always take your knitwear to a trusted dry cleaner as soon as possible. Specialist solvents and techniques can often lift marks without damaging the fibres.

- At-Home Emergencies: If professional care isn’t immediately possible, gently blot (never rub) the stain with a clean, damp, lint-free cloth using cold water only.

- Avoid Harsh Products: Do not use detergents, stain removers, or bleach on cashmere, as these can permanently weaken the fibres.

- If a Thread Pulls: Do not cut the loose yarn. Instead, gently ease the surrounding fabric back into place with a blunt needle or crochet hook, pulling the thread through to the inside.

- Professional Repair: For larger snags, holes, we recommend a professional knitwear repair or reweaving service, often available through premium dry cleaners or restoration ateliers.

- Proactive Care: Addressing snags early prevents them from developing into bigger issues, extending the life of your knitwear.

Storage & Longevity:
- Protect with Care: When not in use, fold your knitwear and store it in an Emello cashmere storage bag. These breathable bags deter moths, shield from dust, and are ideal for both home storage and travel. (link to shop the storage bags)

- Cool, Dry Place: Avoid direct sunlight, damp environments, or sealed plastic bags, which can trap moisture.

- Travel Smart: Roll your knitwear gently in its storage bag when packing to prevent creases and protect it in transit.

We believe every fabric should have a purpose. That's why we carefully select different cotton yarns across our collections, choosing the fibre that best suits the garment.

For our elevated everyday essentials, we use Supima Cotton, renowned for its extra-long staple fibres that create an exceptionally smooth, silk-like handle. Naturally breathable and beautifully soft against the skin, it offers outstanding durability and retains its quality wash after wash.

For our sweatwear, we choose premium cotton blends that balance softness with structure, creating comfortable pieces that hold their shape while becoming increasingly comfortable to wear.

Throughout our spring and summer knitwear collections, cotton is valued for its natural breathability and effortless comfort. Lightweight yet resilient, it creates refined knitwear that travels well, recovers beautifully after wear and remains comfortable across changing temperatures.

To help preserve the look and feel of your garment, we recommend:

- Always follow the care instructions on the garment label.

- Wash on a cool, gentle cycle with similar colours.

- Use a mild detergent.

- Avoid bleach and harsh detergents.

- Reshape whilst damp.

- Dry naturally where possible.

- Steam lightly or iron on a low setting if required.

With the right care, your cotton garment, knitwear or jersey, will continue to soften beautifully while maintaining its shape, comfort and refined finish.