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belt loop leggings

belt loop leggings

 New Arrivals

New Arrivals
Subtly embossed Emello monogram on softly textured white paper backdrop
belt loop leggings

belt loop leggings

 New Arrivals

New Arrivals
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Victoria

our story

After two decades balancing a high-pressure career with a desire to look and feel her best, Victoria Price set out in 2025 to redefine modern daywear for women in their mid 30s- mid 50s. Victoria was intent on creating clothes for everyday life and shifting, more relaxed dress codes. 

It was paramount that Emello designed clothes which felt as good to wear as they were relevant and stylish.  Victoria also wanted to create wardrobe solutions which were a statement against fast fashion and failing industry quality. 

Each item is assiduously crafted with an unflinching eye for detail and high-quality fabrics made in collaboration with independent, family run manufacturers and suppliers in Italy, Portugal, and Turkey - all at an accessible price point.  

At its core, Emello was also conceived as a paean to the many inspiring and talented women Victoria knew. Women who were accomplished in the workplace and at home, but who very rarely put themselves first, and weren’t always shown the respect they deserved.

She wanted to design for this life stage on its own terms - a time of clarity, confidence, and a sharper sense of self. The result is a collection that is beautifully made yet genuinely easy to wear, whatever your shape or size. Clothes that make you feel pulled together -polished even- and ready to meet your day with style and ease.

"Emello was born at the exact moment it was meant to be. I sensed a shift. Women no longer want to choose between elegance and ease, and they're becoming more intentional about how and why they buy. I felt ready for the challenge - not just to meet women where they are, but to design for where they're going."
Victoria Price, CEO & Founder, EMELLO
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100% Natural Fibres

100% Natural Fibres

Our commitment to 100% natural fibres means every strand is sourced from responsibly managed fields and heritage breeds, ensuring sustainability at every step. These garments breathe with you, adapt to your lifestyle, and biodegrade at the end of their life. Thoughtfully crafted, they connect you to the earth’s quiet rhythms - blending comfort, care, and respect for nature in every thread.

A Heritage of Precision

A Heritage of Precision

This Emello hat is crafted in a quiet Italian Alps atelier, where generations have perfected the art of shaping felt by hand. Every curve and detail honors tradition with care and intention.

In this space, heritage meets modernity, resulting in a structured silhouette that tells a story - subtle, enduring craftsmanship designed to speak softly, not shout.

Crafted in Italy

Crafted in Italy

Each Emello piece crafted in Italy reflects quiet mastery in family-owned ateliers with decades of experience. Our partners, rooted in tailoring heritage, work with precision and care - treating every seam as part of a whole.

This thoughtful approach ensures consistent quality and a finish that feels effortless. Refined, enduring, and intentionally made - this is Italian craft, the Emello way.

Crafted in Portugal

Crafted in Portugal

Every stage of this jersey’s journey is grounded in traceability and care. Organic cotton, ginned and spun in Portugal, where a female-led, family mill established in 1994 -crafts each piece. Their artisans blend modern circular knitting with hand-finished inspection, ensuring balanced, feather-light jersey with lasting ease.

Everyday Emello

Everyday Emello

Everyday layers designed by women for women. Balancing structure and softness, these versatile pieces move with you—offering comfort, quiet confidence, and ease from morning through every moment.

Forma Collection

Forma Collection

Refined jersey essentials thoughtfully structured for comfort and flow. Forma elevates daily dressing with lasting softness and nuanced detail—silently uplifting pieces you’ll reach for again and again.

Low-Impact Wool – Made in Italy

Low-Impact Wool – Made in Italy

Spun, dyed, and hand-finished in Italy - by a fourth-generation family mill known for traceable, certified wool.

This heritage fibre is grounded in Italian craftsmanship, offering a balanced drape and poised warmth. Every stage is traceable, supporting seasonless ease and calm.

Made in Turkey

Made in Turkey

This Emello piece is made in Turkey, where textile expertise runs deep and modern craftsmanship meets generations of tradition. Each garment is produced in a workshop that values precision, traceability, and responsible methods—balancing technical capability with a deeply human touch. Every step, from the first stitch to the final press, is guided by care and consistency—ensuring the end result feels as refined as it looks.

Mello Collection

Mello Collection

Italian-spun merino wool and cashmere blend in softly structured silhouettes. Kasima wraps you in warmth and breathability, imbued with serene assurance as you navigate winter’s rhythm.

Responsibly Sourced Cashmere

Responsibly Sourced Cashmere

Our cashmere is carefully sourced from traceable suppliers dedicated to animal welfare and regenerative grazing practices. This commitment ensures sustainable luxury that honors the wellbeing of animals and the environment.

At Emello, we believe true luxury respects both people and planet, blending ethical responsibility with exceptional quality in every fiber of our cashmere.

Sorella Collection

Sorella Collection

Feather-light Lyocell fleece, crafted in Portugal, brings relaxed structure to jersey dressing. Each Emello piece moves freely—delivering polished comfort and unspoken poise for every journey.

Travel sets

Travel sets

More than coordinated sets, they are essential travel companions: adaptable, seasonless, and purposefully designed for women who navigate journeys with confidence. With versatility stitched into every seam, Emello Co-ords embody the ultimate modern travel wardrobe — quietly elegant, endlessly wearable, and always ready to depart.

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