belt loop leggings

belt loop leggings

 Knitwear

Knitwear

 TRAVEL WEAR

TRAVEL WEAR
Woman in refined black blazer and slim trousers with gold-buckled belt

belt loop leggings

 Knitwear

Knitwear

 TRAVEL WEAR

TRAVEL WEAR
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our story

our story

Emello is for women who carry elegance with ease, those who care as much about how clothing feels as how it’s made. Dressing well should never be complicated.

Founded in 2025 by Victoria Price, Emello is a British luxury brand built on intention. Each collection is thoughtfully conceived, offering pieces that are effortless, refined, and modern, designed to move beautifully through every part of your life.


"Emello was born at the exact moment it was meant to be. I sensed a shift. Women no longer want to choose between elegance and ease, and they're becoming more intentional about how and why they buy. I felt ready for the challenge - not just to meet women where they are, but to design for where they're going."

Victoria Price, CEO & Founder, EMELLO

“Considered slow fashion is rightfully having its moment, the product speaks to quality, timeless style and ease. We put elegance and wearability at the forefront of every design, so she can look polished and comfortable, day in, day out.”

Ashley McPherson, Co-CEO & Buying Director, EMELLO

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100% Natural Fibres

100% Natural Fibres

Our commitment to 100% natural fibres means every strand is sourced from responsibly managed fields and heritage breeds, ensuring sustainability at every step. These garments breathe with you, adapt to your lifestyle, and biodegrade at the end of their life. Thoughtfully crafted, they connect you to the earth’s quiet rhythms - blending comfort, care, and respect for nature in every thread.

A Heritage of Precision

A Heritage of Precision

This Emello hat is crafted in a quiet Italian Alps atelier, where generations have perfected the art of shaping felt by hand. Every curve and detail honors tradition with care and intention.

In this space, heritage meets modernity, resulting in a structured silhouette that tells a story - subtle, enduring craftsmanship designed to speak softly, not shout.

Crafted in Italy

Crafted in Italy

Each Emello piece crafted in Italy reflects quiet mastery in family-owned ateliers with decades of experience. Our partners, rooted in tailoring heritage, work with precision and care - treating every seam as part of a whole.

This thoughtful approach ensures consistent quality and a finish that feels effortless. Refined, enduring, and intentionally made - this is Italian craft, the Emello way.

Crafted in Portugal

Crafted in Portugal

Every stage of this jersey’s journey is grounded in traceability and care. Organic cotton, ginned and spun in Portugal, where a female-led, family mill established in 1994 -crafts each piece. Their artisans blend modern circular knitting with hand-finished inspection, ensuring balanced, feather-light jersey with lasting ease.

Everyday Emello

Everyday Emello

Everyday layers designed by women for women. Balancing structure and softness, these versatile pieces move with you—offering comfort, quiet confidence, and ease from morning through every moment.

Forma Collection

Forma Collection

Refined jersey essentials thoughtfully structured for comfort and flow. Forma elevates daily dressing with lasting softness and nuanced detail—silently uplifting pieces you’ll reach for again and again.

Low-Impact Wool – Made in Italy

Low-Impact Wool – Made in Italy

Spun, dyed, and hand-finished in Italy - by a fourth-generation family mill known for traceable, certified wool.

This heritage fibre is grounded in Italian craftsmanship, offering a balanced drape and poised warmth. Every stage is traceable, supporting seasonless ease and calm.

Made in Turkey

Made in Turkey

This Emello piece is made in Turkey, where textile expertise runs deep and modern craftsmanship meets generations of tradition. Each garment is produced in a workshop that values precision, traceability, and responsible methods—balancing technical capability with a deeply human touch. Every step, from the first stitch to the final press, is guided by care and consistency—ensuring the end result feels as refined as it looks.

Mello Collection

Mello Collection

Italian-spun merino wool and cashmere blend in softly structured silhouettes. Kasima wraps you in warmth and breathability, imbued with serene assurance as you navigate winter’s rhythm.

Responsibly Sourced Cashmere

Responsibly Sourced Cashmere

Our cashmere is carefully sourced from traceable suppliers dedicated to animal welfare and regenerative grazing practices. This commitment ensures sustainable luxury that honors the wellbeing of animals and the environment.

At Emello, we believe true luxury respects both people and planet, blending ethical responsibility with exceptional quality in every fiber of our cashmere.

Sorella Collection

Sorella Collection

Feather-light Lyocell fleece, crafted in Portugal, brings relaxed structure to jersey dressing. Each Emello piece moves freely—delivering polished comfort and unspoken poise for every journey.

Travel sets

Travel sets

More than coordinated sets, they are essential travel companions: adaptable, seasonless, and purposefully designed for women who navigate journeys with confidence. With versatility stitched into every seam, Emello Co-ords embody the ultimate modern travel wardrobe — quietly elegant, endlessly wearable, and always ready to depart.