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EMELLO JOURNAL · EVENTS

Victoria Price on Designing for Real Life

A morning of conversation, creativity and the Autumn Winter 2026 collection.

London · Summer 2026

Introducing the Emello AW26 Collection

Words by: Emello

To preview our Autumn/Winter 2026 collection, we gathered key members of the Emello team and an inspiring group of women from across the UK fashion industry for an intimate breakfast at Jikoni in London.

Hosted by Carolyn Asome, former Fashion Editor at The Times, the morning brought together editors, stylists, creatives and industry leaders for exclusive first look at the collection and alongside a conversation with our founder, Victoria Price.

AW26

AW26 is a collection built around modern wardrobe essentials: European craftmanship, confident silhouettes and pieces designed to move effortlessly through the many different parts of a woman’s life.

"The clothes may have brought us together, but it was the women around the table who made the morning memorable."

Victoria Price, CEO & Founder, Emello

The Setting

Against the backdrop of one of the hottest mornings of the summer, Jikoni provided the perfect setting: relaxed, welcoming and full of character. Over a vibrant breakfast, conversation moved naturally from clothes and craftsmanship to confidence, identity and the way women really want to dress.

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