Founded by Victoria Price in 2025, Emello is a considered womenswear brand which has established a design vernacular for relaxed, everyday luxury. Addressing the sartorial needs of women in their mid 30s-50s, Emello allows them to navigate a modern relevance and shifting dress codes.
Celebrating artisanship, materiality and timeless design, Emello creates meticulously made garments with family-owned manufacturers which not only flatter but feel comfortable to wear. These are versatile pieces imbued with simplicity and an unflinching eye for detail; seasonless separates for the workplace, family life, meeting friends or travel.